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Business Research Methods

BD 33 BD 6.600

Avaliable in stock: 6

ISBN 13 : 9781259070952

ISBN 10 : 1259070956

Language : English

Subject : Business

Category : University

Publisher : Mcgraw Hill

Author : By (author)  Cooper

Type : Textbook

Format : Paperback

Dimension : 217 x 277 x 24mm

Weight : 1,444g

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The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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