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Marketing Management (Arab World Editions) With Mymarketinglab Access Card

BD 50.000

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ISBN 13 : 9781447925217

ISBN 10 : 1447925211

Language : English

Subject : Marketing

Category : University

Publisher : Pearson Education

Author : By (author)  Salah Hassan , By (author)  Imad Baalbaki , By (author)  Hamed Shamma , By (author)  Philip Kotler , By (author)  Kevin Keller

Type : Textbook

Format : Mixed media product

Dimension : 210 x 275 x 25mm

Weight : 1,490g

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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

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